Feel back in control of your body again in just 21 days (and we really mean it)
40FIT is a coached, fat-loss reset for women over 40 who are stuck, frustrated, and tired of starting again.
*Challenge begins on April 27*
Feel back in control of your body again in just 21 days (and we really mean it)
40FIT is a coached, fat-loss reset for women over 40 who are stuck, frustrated, and tired of starting again.
*Challenge begins on April 27*
40FIT isn’t another diet
It's a 21-day reset built to break the cycle of starting again.
No extremes
No workouts you hate
No cutting out the things you love
Just a clear plan, daily accountability, and expert coaching so you actually follow through.
If you’ve got this far, you’re probably thinking…
“I’ve tried before.”
“Why would this be any different?”
“These fatloss programs never work for me?”
If that’s you, you’re exactly who 40FIT was built for.
Most women who join us haven’t failed because they didn’t care enough, try hard enough, or know enough. In fact, they didn’t fail at all. Their diets and systems did.
Let’s be honest about the real problem
You don’t have a fat loss problem.
You don’t have a willpower problem.
You don’t have a knowledge problem.
You have a consistency problem.
And that’s not a personal flaw. It’s a systems issue.
Most diets and programs rely on motivation and discipline. They assume life will be calm, stress will be low, and nothing will get in the way.
That’s not real life. Especially not after 40.
What 40FIT actually is (because this matters)
40FIT is not about being "perfect". It's not a detox.
And it’s not about smashing yourself for 3 weeks and hoping for the best.
40FIT is a 21-day reset. A short, focused period where we:
- Remove the guesswork
- Strip things back to what actually matters
- Build consistency through accountability, not motivation
Think of it as the point where you stop quitting.
Why 21 days?
Because 21 days is long enough to:
- Learn what really works
- Build momentum
- Prove to yourself that you can be consistent again
And short enough to:
- Feel doable
- Fit into real life
- Not feel overwhelming or all-or-nothing
40FIT isn't the end of your journey. It's the place where you finally get unstuck.
How 40FIT works
We don’t rely on willpower or motivation.
We build accountability into your day, so taking action becomes automatic and enjoyable.
Here’s what happens:
Step One:
You get clear
We help you set realistic calories and protein for your body, lifestyle, and phase of life.
No extremes. No guessing.
Step Two:
Plan your day
Food. Movement. Steps. Water.
Simple. Practical. No overthinking. No BS.
Step Three:
You're witnessed in such a positive non-judgemental way
You post your plan. We see it.
We support you.
You follow through.
This one shift alone changes everything.
What you'll experience over the 21 days
Week One
Get to know what really works
You stop overthinking. You know exactly what you’re doing. Food noise starts to settle.
Week Two
Build momentum
Consistency feels easier. You feel more in control. Confidence creeps back in.
Week Three
Lock it in
You stop overthinking. You know exactly what you’re doing. Food noise starts to settle.
This is where most women say:
“I finally feel back in the driving seat.”
Why we don't and won't give you a one-size-fits-all plan
This is one of the things that makes 40FIT different
We don’t give you a set workout plan.
And we don’t give you a rigid meal plan.
Not because workouts or nutrition don’t matter.
And definitely not because we’re cutting corners.
But because one-size-fits-all plans don’t teach you how to live.
Most plans only work when:
- Your routine stays the same
- Your energy and hormones are predictable
- You’re eating at home every day
- Nothing unexpected comes up
And real life doesn't work like that.
A fixed meal plan tells you what to eat, but not how to choose food when you're:
- Out with friends
- On holiday
- Eating with family
- Tired, stressed, or short on time
And real life doesn't work like that.
A rigid workout plan tells you what to do, but not how to adapt when:
- You're exhausted
- You're busy
- You miss a session
- Your body needs something different
- Your hormones are causing havoc
When the plan breaks, people feel like they've failed.
And that's usually where they quit.
What we do instead
In 40FIT, we coach you to make great decisions in real life. You learn:
How to set calories and protein that work for your body
How to choose meals without overthinking or relying on a script
How to adjust when life doesn't go to plan and navigate hormonal shifts
How to train in a way you actually enjoy - that supports fat loss after 40
You're never guessing. You're never left on your own.
And you're never trying to "get back on track".
You're learning how to make it work no matter what.
This is real coaching, not a PDF
Anyone can give you a meal plan or a workout schedule. And honestly, if that's all it took, you’d be getting results already.
What actually changes results is learning how to:
- Make choices
- Be flexible
- Stay consistent when conditions aren’t perfect
That’s what we coach every day inside 40FIT.
Because fat loss after 40 isn’t about following strict rules for 21 days.
It’s about building behaviours you can repeat long after the challenge ends.
If you want instructions, there are plenty of plans out there.
If you want consistency, that’s what we do best.
Ready for coaching, not another plan?
What’s included in 40FIT
Everything you need to kickstart fatloss and rebuild consistency:
- Kickoff & setup coaching call
Get clear from day one. - Daily accountability check-ins
This is a personal check-in with you individually every single day - you're not just left in a group to get on with it. - Live coaching Monday–Friday with Nikki & Leanne
The same level of support our 1:1 clients get. - Perimenopause & menopause-aware coaching (evidence-based nutrition)
Because your mind and body after 40 can change, so we support you to take back control. - High-protein, family-friendly recipe ebooks
Simple meals you can actually stick to. - Mindset & consistency coaching
So this stops feeling hard all the time. - Private community of women over 40
Supportive, honest, and zero judgment. - OnTrack Health & Fitness Planner
To keep everything simple and organised.
Who 40FIT is for
This is for you if:
- Fat loss feels harder than it used to
- You know what to do but can't stay consistent
- You're tired of starting again every Monday
- You want structure, not motivation
- You want support without pressure or extremes
This is not for you if:
- You want a quick fix with no effort
- You hate structure
- You're not open to accountability
- You're looking for a magic solution
"But will this actually work for me?"
Hundreds of women join us, doubtful, sceptical, and convinced nothing will work for them.
And then something clicks.
Not because 40FIT is magical.
But because they finally stop trying to do everything alone.
You'll see it in the testimonials: Real women. Real lives. Real results.
What happens after 40FIT?
This is important. 40FIT is designed to:
- Give you momentum
- Teach you how consistency actually works
- Help you trust yourself again
Some women repeat the challenge. Some move into longer-term coaching.
Some take what they've learned and keep going on their own.
The win is not 21 perfect days. The win is that you don't fall back into the same cycle again.
We coach you to live - and this is so important to stop the yo-yo dieting approach
What happens after 40FIT?
This is important. 40FIT is designed to:
- Give you momentum
- Teach you how consistency actually works
- Help you trust yourself again
Some women repeat the challenge. Some move into longer-term coaching.
Some take what they've learned and keep going on their own.
The win is not 21 perfect days. The win is that you don't fall back into the same cycle again.
We coach you to live - and this is so important to stop the yo-yo dieting approach
The investment
40FIT is intentionally affordable so you can say yes without overthinking it.
This does require commitment from you.
You can’t pay and do nothing.
If you show up, follow the process, and let us support you, it will be one of the best investments you make in yourself.
If you don’t, it will be a waste of money.
We’re honest about that.
Ready to stop quitting?
It’s never going to feel like the perfect time.
Life isn’t about to magically get less busy.
The sooner you start, the sooner you feel better.